Music videos can be notoriously expensive, complicated and often staged to the point of ridiculousness. Some artists and directors go for the ‘more is more’ school of thought, searching for meaning and depth in extravagant set-pieces and story-lines. Others, eschew this overblown indulgence, concentrate on producing something relatively simple but altogether more interesting, engaging and fun.
Once such act is SUNBEARS! who, with this video for “They Think They’re So Philosophical”, have produced a cute little clip that is highly watchable and enjoying. Note to other bands, all you need is yourselves, a cute girl, some silly string and a sense of humour. It helps when the track is good too.