Watch: Spring Offensive – “No Assets”

18 Mar

Spring Offensive No Assets

Slowly but surely, Oxfordshire’s Spring Offensive has not only become one of our favourite young bands around, but has also been (justifiably) hoovering up critical acclaim as well. Their latest track, “No Assets”, moves away from some of the softer, more atmospheric melancholia and instead embodies the properties of a well know breakfast cereal as it snaps and pops, though it fizzes more than it crackles to be fair.

It is still full of a kind of social melancholia though, dealing as it does with youthful financial struggles. In fact, it could be read as a lyrical prequel to another of the band’s fantastic tracks, “Worry Fill My Heart”, where the narrative conundrum of ‘How’d I end up in a job like this’ seems to follow on from “No Assets” theme of , ‘we have no cash, we need to start saving’.

As well as being purveyors of fantastic pop, Spring Offensive are also a dab hand with a camera and a creative concept. The video for the aforementioned “Worry Fill My Heart” featured the use of a hybridised form of sign language and a fairly intense and dangerous looking game of bow and arrow chicken. For “No Assets” the band and some willing volunteers each strapped iPhones to their chests to create 12 simultaneous shots of the same event all shown on the screen at once. Think 24 but with less plot holes and more endearing characters.

They think it is a music video first, which it probably is, and it’s a lot of fun working out who is watching whom and from where. Have a go.

Catch Spring Offensive On Tour
Headline shows:
18 March – Oxford, UK – Turl Street Kitchen (acoustic)
19 March – London, UK – The Lexington
21 March – Cardiff, UK – Undertone
22 March – Bristol, UK – Rise Records
23 March – Norwich, UK – Norwich Arts Centre

European dates:
27 March – Basel, Switzerland – Kaserne Basel
06 April – Antwerp, Belgium – Arenberg

With To Kill A King:
09 April – Birmingham, UK – HMV Temple Bar
11 April – Leeds, UK – Brudenell Social Club
12 April – Manchester, UK – The Ruby Lounge
13 April – Glasgow, UK – Nice N Sleazy

With Gaz Coombes:
16 April – Canterbury, UK – St Mary’s Church Ashford
17 April – Portsmouth, UK – Wedgewood Rooms
18 April – Cardiff, UK – The Gate Arts & Community Centre
19 April – Gloucester, UK – Gloucester Guildhall
21 April – Stockton, UK – Georgian Theatre
22 April – York, UK – The Duchess
23 April – Liverpool, UK – The Kazimier

Stalk Spring Offensive: Facebook / Twitter / Website

Read More: 2013 Preview: Listen Out For – Spring Offensive / 2012 Tracks of the Year / Watch: Spring Offensive – “Not Drowning but Waving”

One Response to “Watch: Spring Offensive – “No Assets””

  1. name not supplied April 14, 2013 at 02:15 #

    funky little film there

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