It’s probably fair to say that Chvrches gradual domination of the world has picked up the pace in recent weeks. Packed to the rafters shows across UK festivals, as well as headline shows across the States and Australia have all given a strong indication of the trio’s upward swing in popularity and reach. Then there was the wide and excited reaction to their album announcement and recent single “Gun” (which still sounds utterly fantastic) and their stunning MS MR remix as well. The latest marker along the path to superstardom came last night, with the release of their latest video and the feverish reaction to it across the globe.
A quick Google less than an hour after the promo for “The Mother We Share” (which you can watch below) was posted online, showed a legion of blog posts and press articles in myriad languages dedicated to its arrival. The tsunami of coverage and opinions wasn’t quite in ‘Radiohead drop King Of Limbs out of nowhere territory’, but their rise continues to be meteoric.
“The Mother We Share” is the first track on Chvrches debut album, The Bones Of What You Believe, which is out in September and can be pre-ordered here. Take a watch of the video below and stick to the end, trust us, it’s worth it, especially if you like Tron…
Btw, that cool gif at the top of the page was totally nicked off Pitchfork. Thanks guys!
Love these 🙂