2014 Preview: Listen Out For #12 – NONONO

29 Nov


We continue our 2014 preview series with a band we’ve actually never featured before on Alphabet Bands, shame on us, but one who is surely going to blow up in the next 12 months. To be fair, NONONO haven’t exactly slunk through 2013 without any attention, their insanely catchy dance-pop collecting plaudits from the likes of Popjustice and being synched all over the place.

Being Swedish (seriously, what do they drink over there that means they can all make such glorious pop music, and can we have some please?) you’d expect greatness, but as two-thirds of the group spent 10 years as hip-hop producers, you might not have expected it to come in this form. We’re bloody glad it has though. Comparisons to Niki & the Dove are unsurprising given how damn catchy their music is, how steeped in pop history it is and how little flickers of darkness creep in around the edges of otherwise dazzling colours.

“Pumpin Blood” is the track that has broken out everywhere, with its ‘gets under your skin’ whistle. You may not know it, but you would probably recognise it. Big and brash, vibrant and frenetic, it’s the seven dwarves whistling while they work having dropped some acid and taken speed. “Like The Wind” is darker, like a beautiful sorceress in her castle of ice, looking out over the land she rules with a gloved hand of evil and magic and who you can’t take your eyes off.

The buzz is there for NONONO, the tunes are there, the ambition and desire is there and, when their debut album comes (supposedly in early 2014) success and critical acclaim will surely follow.

Stalk NONONO: Website / Facebook / Twitter

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