We, like many other sites, have been writing about and loving Florrie for a while now, and like Del and Rodney, we’ve often found ourselves saying of her, ‘this time next year…’ The promise has always been there, the quality has always been there but for some reason or another, despite cracking pop tune after cracking pop tune, a growing army of fans and chart success across Europe, the top floor always seemed to be a few more stairs away.
This year though, this year just feels different. There’s an EP, Sirens, coming in April and an album to follow later in the year. There was talk a while ago about a major label deal and while we don’t know if that has come off or not, Warner Chappell are certainly being much more vocal about her than before and there is a sense that things are about to happen.
Leading the charge this year is “Seashells” and it signals a slight change of musical sound for Florrie as well. Drawing on eastern influences it opens like a lotus flower and you are immediately clapped in the face with Bollywood. Bhangra beats dance along barefoot, swirling and twisting, creating a street party of energy and colour for the vocal to be carried off upon. The sound isn’t the only difference, there’s a new logo, which is featured prominently in the video for “Seashells” (which you can watch below) and the video itself has a different feel to it.
The colours are bright and swirl with the sounds, yet it feels a tad more serious than we are used to, more focused. The signs are all there, Florrie has got her game face on and 2014 finally looks to be the year for her. Here’s hoping.
The ‘Sirens’ EP is due for release on 27 April and can be pre-ordered here.