One thing we’ve learnt over the last few years of Alphabet Band-ing, is that time works differently on the internet than in the real world. While it is perfectly acceptable to discover something organically over a period of days/weeks/months in the real world, on the internet, if it happened last week people aren’t that interested anymore. We know from experience, write about something that is particularly buzzy and popular just a couple of days after it was released, and you might as well not bother. People have read all they want to read about it and, while they may still be enjoying the song or video, they are already looking for the next something to get read about.
Not that has ever stopped us writing about stuff a little later because that’s how we roll. It doesn’t matter if we are first to write something (thought it is always nice when we are) or last, if it is hella good (people still say ‘hella good’ right?) we’ll write about it.
Take this video from Brooklyn elctro-pop pair, Yellerkin for example. Their new video came out five days ago, which in internet time is approximately six and a quarter months, but is so good and accompanies such a fantastic song, that we wanted to share it with you. Even though hopefully, for your sake, you’ve already seen it.
With its backlit, smoke effect, floating legs and bodies, not to mention the odd and intriguing shaping created by the duo’s Pranayama yoga, there’s a bit of a Close Encounters of the Third Kind vibe to it; just with more woodland activity and no mash potato mountains.
The song itself has a yeasayery feel to it as oohs float around the trees and genres meld into one but it’s the moment when the synths properly kick in about two thirds in that is really something. It’s bizarrely brilliant, like a wobbly house moment, or if rave culture had been built on lava lamps rather than smilies and pills. It’s woozy and bouncy at the same time, fun and fantastic.
Enjoy, even if you’ve seen it before.
”Tools” is out now and available to buy from iTunes.