UK Blog Sound of 2015 Longlist Revealed

2 Dec

Blog Sound 2015

As is customary at this time of year the BBC get industry experts to tip acts who they collectively think will break out and do big things in the next 12 months. It is not only auntie beeb who indulge in this kind of crystal ball gazing as we, and countless other sites like ours, do the same. And as is also now customary at this time of year, some 50+ of us UK based blogs cast our votes and come up with our own collective list for the increasingly respected and referenced ‘Blog Sound Poll’.

As in years gone by, the poll has been organised by esteemed musical boffin Robin Seamer who resides in the seediest corners of these fair lands (Portsmouth) within the fabled Breaking More Waves towers. Thanks to his efforts and his calculator, we are able to reveal the outputs of a 62-blog strong hive mind, a hive mind that resulted in 148 individual acts receiving at least one vote (so, not all that in tune with one another then) a longlist of 15 acts and (to be revealed in January (we don’t know yet so don’t bother asking)) one solitary winner.

A full explanation of what it is and how it works etc follows below but this has been going a few years now so we’re reasonably confident you’re on board and just want to see the list.

You wish is our command, the 15 acts on the UK Blog Sound of 2015 longlist are…

*drumroll*

The Nominated Artists For The UK Blog Sound Of 2015

All We Are

Black Honey

Chløë Black

Coasts

Deers

Fickle Friends

Flyte

Halfrican

Honne

Lapsley

Prides

Shura

Soak

Sophie Jamieson

Tei Shi

Now, we have only just begun our own series of previews so you will have to wait and see how many of our own longlist feature here (some do), in the meantime (as well as the explanatory blurb) there is a handy playlist of all the acts (also put together by Mr Breaking More Waves – thank you Robin) so you can take a listen to each and make your own judgement about how far UK blogs have collectively lost their freakin’ marbles / nailed it*.

As for us, well we had a very on again – off again approach to blogging for the most part of this year and went into predictions season feeling a little out of touch yet this list, honestly, we probably could have predicted most of it. While we completely get how the voting works and that acts with a bunch of third place votes are more likely to make the list than an act with two top place finishes, it still feels quite safe.

Almost to an act, these are bands that have been blogged extensively over the last year. We may be mistaken, but with the exception of Halfrican, each of them has been regularly figured by double digit volumes of Hype Machine registered blogs.

Not that there is anything wrong with that of course, and indeed there appears to be less synergy with the BBC Poll than before so clearly blogs are still unearthing different acts and often sooner (Wolf Alice are on this year’s BBC list, having been on the Blog list last year for example) but for the first time we’re looking at this list and thinking, ‘well yeah, obviously’.

But hey, that doesn’t mean we don’t like these artists, to be perfectly honest this is also probably the first year where we’re not looking at the list and thinking ‘dear lord, how on earth did they get voted for?’ so that has to be a good thing. We’d just have liked it if a couple more left field acts had snuck in perhaps. Maybe next year.

Playlist and blurb is below, the winner will be revealed on 2 January.

* Delete as appropriate.

Playlist


Blurb

What Is The Blog Sound of 2015?

The Blog Sound of 2015 poll aims to showcase some of the best new emerging artists. However, unlike the ubiquitous BBC Sound of poll, the artists nominated aren’t picked just by industry experts. Instead they’re voted for by music bloggers, a small number of whom may work in the music industry, but the majority of which are just hardcore fans who write their blogs because of their genuine passion for music, normally with no financial incentive to do so.

This poll is not about picking acts who bloggers think will be famous. The bloggers involved are asked to vote for their favourite acts, irrespective of chances of commercial success.

How The Voting Worked

This year the Blog Sound Of 2015 poll canvassed 62 UK music blogs in November 2014, the most ever since its 2011 start. It asked each one to pick its 3 favourite emerging artists and rank them in order of preference. In total 148 artists received at least 1 vote, showing the diversity of bloggers’ tastes. The acts scored 3, 2 and 1 points respectively. The bloggers could choose any artist they wanted, providing the artist had not had a top 40 hit (including as a collaborator on a song) by the time voting started and that they weren’t related to or have any financial interest in any artist they selected. Where 2 artists tied on the same number of points, the artist with the most first place votes was ranked higher.

The 15 most popular acts that form the long list include artists that are on major labels as well as indie and unsigned ones, such as Brighton based indie band Fickle Friends, fuzzy sounding Glasgow punks Halfrican, goth ‘n’ soul singer Chloe Black, recent XL signing Lapsley and singer songwriter Sophie Jamieson, an artist who appears on the list for the second time running having also appeared the previous year.

The act who gained the most amount of points in the poll will be announced on January 2nd 2015.


The Participating Blogs

In alphabetical order:

17 Seconds, A New Band A Day, A Pocket Full Of Seeds, A World Of Music And Madness, Across The Kitchen Table, Alphabet Bands, Beat Surrender, Beat2aChord, Both Bars On, Brapscallions, Bratfaced LDN, Breaking More Waves, Brighton Music Blog, Daisy Digital, Dots And Dashes, Drunken Werewolf, Echoes and Dust, Electronic Rumors, Even The Stars, Everything Flows, Getintothis, God Is In The TV, Hearty Vibes, Hitsville UK, I Love Pie, Just Music That I Like, Kemptation, Like 1999, Lipstick Disco, Little Indie Blogs, Love Music : Love Life, Music Broke My Bones, Music Liberation, Music Like Dirt, My Day By Day Music, Never Enough Notes, Not Many Experts, Notes For A Road Sign, One Album A Week, Popped Music, Queen Beetch, Rave Child, Scientists Of Sound, Some Of It Is True, Song By Toad, Sounds Good To Me Too, Sound Of Now Music, Spectral Nights, Sweeping The Nation, The Blue Walrus, The Devil Has The Best Tuna, The Electricity Club, The Evening’s Empire, The Mad Mackerel, The Metaphorical Boat, The Paper Penguins, This Must Be Pop, Thoughts On Music, Three Beams, Too Many Blogs, The VPME, What If I Had A Music Blog.

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3 Responses to “UK Blog Sound of 2015 Longlist Revealed”

  1. Tiffany December 2, 2014 at 09:51 #

    See I feel the opposite. I’ve (tried my best to) keep my finger on the pulse this year, met up with other bloggers, A&R etc… and I honestly had no idea who half of these artists were until they revealed themselves on the list and I found myself writing about them. Fair enough Coasts, Soak, All We Are, Fickle Friends and Flyte have all been doing the rounds, and I obviously know who Sophie is (I voted for her), but Halfrican, Black Honey and Shura are all great and have all availed me until now. I think the bloggers did fairly well this year, especially in comparison to previous years where really corporate, heavily backed artists have come out miles ahead of unsigned and independent artists. Correct me if I’m wrong, but that’s not happened this year?

    • Adam H January 9, 2015 at 22:02 #

      Hi Tiffany, apologies I totally missed this when you posted originally.

      Yes, I agree that at least this year there was less of an emphasis on the nicely packaged, heavily backed, already all over Radio 1 type artists and yes, I agree that this is a good thing.
      And yes, like you there were some artists on the longlist that I hadn’t heard of. My point was more that even though I hadn’t heard of them, looking around (on Hype Machine in particular) an awful lot of people had already heard of them. Most of the artists were regularly being posted by 20/30/40 blogs. That to me made it feel quite safe and predictable. Certainly there was some correlation between the Blog Sound and the Hype Machine / 6Music most blogged of the year list, more so than before I believe.

      I fully appreciate that due to the nature of the way the poll is, and this is not a criticism of the poll, that there will always be a prevalence of widely blogged acts that are liked, but perhaps not loved, by a lot of people. I was just hopeful that there would be a few more outliers this time, a few more leftfield acts that are loved by just a couple of blogs and liked by a couple more, so they would creep in to the list.

  2. Name unknown January 11, 2015 at 19:40 #

    Interesting concept 🙂

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