Chances are, as the discerning blog reader you are, that you’ve already heard Jade Keywood’s debut track. Performing as Keyes, the 18 year old from Warwickshire has already seen adulation adorned upon “Veins” by many an online publication as well as seeing those soundcloud plays tick over 10,000 within 48 hours of release. Not too shabby for Rachel we’re sure you would agree.
Of course, given the level of coverage already afforded to the track, given that it was released over a week ago and given that in Internet time that is practically a lifetime ago, you may be wondering why we are choosing to cover it. The answer is simple, it’s damn good and deserves more than a one-week love in from the blogosphere. It’s a track that should really be talked about by a new blog once a week, until we’ve all covered it. Ok, perhaps we are stretching the point a little bit, but the point is, it’s a great pop debut from a fantastic talent.
The lyrics include the line ”running through my veins”, which is quite apt as we’ve had the whole track running through our head. There’s this gorgeous little synth wobble running beneath the whole thing, a shimmering undercurrent within the infectious pop rhythm and melody. The vocals are full of restrained emotion and drama that come to life as the electronics burst like a firework into that wonderfully catchy hook.
The only problem with a debut this good is living up to it. We can’t wait to see if she can.
”Veins” is out now and available to buy from iTunes.